Driving Relationships with the Trucking Industry 

Great Truckers

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7 Reasons We Love Truck Drivers and Why You Should Too

I’m always glad when Truck Driver Appreciation Week rolls around every September. It’s one short week each year when we try our best to thank the drivers across the country who make our world possible.

In honor of Truck Driver Appreciation Week, I’ve come up with seven reasons why you should thank truck drivers.

1. They keep a tradition that spans generations alive with semi-truck air horn honks

Today, tablets, phones, and other electronics dominate the backseat and often keep kids focused on a screen rather than looking out the window during road trips. Truck Driver Appreciation Week truck driver image with sun shining through the windshield

But what’s one thing that consistently gets kids to pay attention to the world around them? Looking for and asking truck drivers to blow their air horns. Like so many truckers over the years, today’s truck drivers still watch for the familiar arm pump action and indulge their unspoken wish whenever it’s safe and possible to do so.

Thank a truck driver for continuing a tradition that thrills kids (and parents too).

2. Truck drivers draw from their experiences to garner success

Driving a truck across the country is bound to lead to a unique view of our world and life in general. Plenty of truck drivers have used their experiences to reach their goals outside of the industry. Can you guess which of the following actors drove trucks before they were famous?

  • Charles Bronson
  • James Cameron
  • Chevy Chase
  • Sean Connery
  • Rock Hudson
  • Richard Pryor
  • Richard Pryor
  • Viggo Mortensen
  • Liam Neeson
  • Elvis Presley

If you guessed all of them, you’re right! I think that says something about the type of people who work as truck drivers. To me, it says they’re willing to chase their dreams and are capable of achieving them—whether it’s to successfully run a business or become a movie star.

Thank a truck driver for being brave enough to pursue their dreams.

3. Drivers help place three million wreaths on veteran graves every year

It’s true, without truck drivers Wreaths Across America wouldn’t be possible. Every year, truck drivers deliver wreaths so thousands of volunteers can remember fallen U.S. veterans by placing wreaths on graves in over 1,200 participating locations across the country. And that’s just one of the many ways truck drivers give back to the causes they care about.

Thank a truck driver for supporting charities all across the country.

4. Truck drivers see us through the toughest storms

From hurricanes and snowstorms to wildfires and floods, all of these natural disasters have one thing in common: they need relief efforts. Without truck drivers to deliver much needed supplies to devastated areas, bad situations would be much worse. From coast to coast, they’ve seen us through Katrina, Irma, Harvey, Snowmageddon, and so much more.

Thank a truck driver for seeing us through the toughest storms.

5. They’re on the road 14 hours a day for weeks at a time

Those of us with office jobs work between 8-12 hours a day on average. I know the days I have to work 14 hours are rare—not to mention completely exhausting. I can’t imagine putting in 14-hour days on a regular basis. It’s no wonder that both the CDC and OSHA report higher rates of injury and illness for truck drivers than other industries. But it’s their dedication that delivers the products we need every day.

Thank a truck driver for the long hours and the time away from home.

6. Truck drivers invest in safety day in and day out

According to the Federal Motor Carrier Safety Administration, from 1980 through 2014, the number of large truck-involved fatal crash rate per 100 million miles dropped a remarkable 74%. In fact, trucks have an overall crash rate 28% lower than that of other vehicles.

That’s in large part to the extensive driver safety training that all drivers must go through. And on a daily basis, their willingness to plan—for fuel stops, weigh stations, road construction, and weather—all make a big difference in saving lives on our roads.

Thank a truck driver for focusing on safety day in and day out.

7. They move 10.5 billion tons of freight annually

Our country’s truck drivers truly keep our world moving—after all, nearly 71% of all freight moved in the U.S goes on trucks. Thinking of just about any product I use on a daily basis—from my toothbrush to my supper—they all rely on truck drivers. A world without truck drivers is a truly scary place.

Thank a truck driver for delivering the products that keep our world moving.

Truck drivers are the real heroes in today’s world

While the top box office hits feature heroes with superpowers and capes, in my mind truck drivers are the true stars. They deserve to be recognized during Truck Driver Appreciation Week and every week of the year.

Thank a truck driver for the miles they give the rest of us.

2018 C.H. Robinson Scholarship Recipients Announced

When education and passion combine, amazing things happen. That’s just one of the many reasons C.H. Robinson helps fund educational opportunities through the C.H. Robinson Foundation Scholarship Program for contract carriers and employees. This is our sixth year of the program and I’m pleased to announce we’ve chosen this year’s contract carrier scholarship recipients.

All ten 2018 carrier scholarship winners image

2018 Scholarship Recipients

Each year, we choose recipients based on academic performance, demonstrated leadership, participation in school and community activities, work experience, career and educational goals, and unusual personal or family circumstances. This year, each student received $2,500 to apply toward undergraduate tuition costs—in any area of study—for the upcoming 2018-2019 school year.

Below are the ten scholarship recipients for this year:

Recipient NameCompanyLocationSchool
Logan BarkerLoadtex, Inc.Midlothian, TXUniversity of Colorado: Colorado Springs
Courtney CepecPrime Time DeliveryCleveland, OHUniversity of Mount Union
Anthony DeHerreraUltimate InnovationsBoise, IDCollege of Western Idaho
Mason DonohueD&E Transport, Inc.Clearwater, MNLuther College
Jose Frias RamierzEden Land TransportGuadalajara, MexicoIUT de Rennes
Mariah GarzeeHiel Trucking, Inc.Prairie City, ILMonmouth College
Paige PettitBaarts TruckingTruman, MNSt. Catherine University
Jenna BarnesAll State ExpressKernersville, NCUniversity of Kentucky
Dakota ScottFortune TransportationWindom, MNHarvard College
Jenna StarkeMTS FreightHelena, MTCarroll College

One of this year’s recipients, Dakota Scott from Windom, MN, shared his feelings about receiving a scholarship, “The funds C.H. Robinson has offered will allow me to pursue amazing paths and take great, world-changing risks without having to worry about paying off significant student loans. I know that it is my responsibility to pursue education and the betterment of our world in your honor and I will not let you down.”

To learn more about the individual recipients and carriers, please visit our scholarship website.

About the scholarship program

We hope that our annual scholarship can help contribute to educational success for our contract carriers and their children. C.H. Robinson is dedicated to giving back to those who make this company successful.

“The great contract carriers we work with are critical to our success,” said Pat Nolan, VP of Operations for North American Surface Transportation, “The C.H. Robinson Scholarship Program gives us the opportunity to proudly support the educational goals of our contract carrier employees and their families.”

119 scholarships have been awarded during the program’s history. Over a third of those were awarded to contract carriers or their children to pursue their educational goals.

We will begin accepting applications for the 2019-2020 school year in January 2019. Interested candidates should visit our scholarship program website for more information. Scholarships are available worldwide. For questions about our scholarship programs, please contact foundation@chrobinson.com.

Surviving a Truck Driver Shortage (Part 2): Retaining Quality Drivers

There’s never been a guarantee that a carrier can find a replacement for a driver who switches companies. But, now with the truck driver shortage, it’s becoming even more difficult and imperative to hold onto quality drivers.

Welcome to part two of my recruiting and retention series. Last time, I highlighted new recruiting techniques. In this post, I’m going to share some of the best retention strategies I’ve seen contract carriers use. After all, recruiting new truck drivers is only the first step; the second is continuing to employ your quality drivers.

Why do quality truck drivers leave?
In my eight years at C.H. Robinson, I’ve learned that drivers are fluid from one company to the next (and sometimes back to an old company again). Each driver has his or her own reasons for switching companies, but some of the big reasons include low pay, too many miles, and not enough time at home.

More recently, many of the carriers I work with have shared that respect and recognition for drivers is becoming more important. When drivers feel unrecognized for the job they’ve performed, it influences where they want to work.

Sometimes drivers can find what they’re looking for with another carrier. Other times, they may leave the trucking industry all together for a more appealing path. Both construction and manufacturing often lure drivers away when the economy is good.

How to give truck drivers what they need
Keeping drivers happy often requires changes at the operations level of a business. I consulted Billy Cartright, executive vice president and COO of Southern Refrigerated Transport, at Covenant Transport Services to get his take on retention strategies. He provided some tips for retaining truck drivers by giving them what they need.

Optimize your fleet
Taking a strategic approach to your customers, lane structures, and fleet can add predictability for drivers. Being able to tell a driver that they’ll be in Tallahassee, FL, in three days, in Minneapolis, MN, in five days, and back home in seven days goes a long way to improving driver happiness.

Offer other lines of service
If getting drivers home more often is your goal, consider ways to reconfigure your fleet with additional services. See how offering more drop and hook or split seating options affect driver retention.

Trust 3PLs for more than deadheads
Rather than only using the third party logistics providers (3PLs) you work with to fill deadhead loads, you can use them more strategically. Take advantage of a 3PL’s size and relationships to find more consistent loads in the lanes you and your drivers want. This again ties to the idea of greater predictability.

Create recognition programs
There are many ways to reward and recognize drivers; often, they involve competitions across the company. Some of the competitions I’ve heard of include safety, service, and even most miles driven competitions.

When in doubt, ask your truck drivers
This is by no means a comprehensive list of retention strategies. The truth is, only your drivers can tell you what is most important to them. Open conversation on everything from favorite shippers to what bells and whistles to get when ordering new trucks helps drivers feel included and respected.

Ultimately, the bottom line for driver retention is driver happiness. Drivers have to be happy to stay where they are. If you haven’t already, be sure to check out part 1 of this series, which focuses on how you can find new, quality truck drivers.

Surviving a Truck Driver Shortage (Part 1): Recruiting New Drivers

The past few years have seen a potential driver shortage problem turn into a real driver shortage problem. Many of the carriers I work with are paying closer attention to recruiting and retention techniques more than ever before.

Today, I’m kicking off the first in a two-part series on recruiting and retention. This post outlines techniques I’ve seen contract carriers use to bring in new truck drivers and in an upcoming post, I’ll share ways to keep quality drivers around.

What’s causing the driver shortage?
One of the biggest contributing factors on everyone’s mind is the electronic logging device (ELD) mandate that recently went into effect. And yes, the ELD mandate has made flexibility in hours of service more difficult. Accordingly, the same number of drivers can’t haul the same amount of freight as pre-ELD mandate. Of course, there are other reasons for the truck driver shortage, including the aging driver population and shared labor pools with construction and manufacturing.

Overcoming the millennial perspective
As I mentioned above, many of today’s truck drivers are retiring. Unfortunately, there aren’t enough millennials signing up to be truck drivers. It seems that millennials often have an ongoing perception that truck driving isn’t the right job for them.

Many people have an image in their head of a stereotypical truck driver. A loner who’s out on the road a lot and doesn’t make it home to spend time with family (or doesn’t have a family at all). They envision a lot of fast food and unhealthy habits. Those are the ideas that need to be broken down if millennials are going to help relieve the driver shortage.

Trying out new recruiting ideas
Like most things, every company has their own recruiting techniques, carriers included. Some of the most successful I’ve seen implemented by the contract carriers I work with include sign on bonuses and promoting on social media. But for many companies, friends, family, and referrals bring in the highest volume of new drivers. Additionally, the carriers I work with are restructuring their lane configurations to include a more regionalized approach to their network. This kind of shift expands a carrier’s ability to get drivers home more frequently. It’s a powerful recruiting technique for many. Even beyond initial recruiting efforts, because driver satisfaction increases, the result can also boost driver retention.

The future of driver recruitment
Beyond today’s incentives to attract new drivers, the future may require even more creative and widespread changes. I recently talked with Billy Cartright, executive vice president and COO of Southern Refrigerated Transport, at Covenant Transport Services about this and he had some interesting thoughts I’m including here.

Change driver pay to salary with paid time off and benefits.
Driver pay has always been a topic of conversation. Knowing how changing the pay structure for drivers would affect the industry is difficult to determine. Making driver pay more stable—not tied to miles travelled—could certainly be incentive for both new and current drivers. The industry would certainly change drastically were this to happen in the future.

Lower the age to get a commercial driver’s license (CDL) to 18.
Right now, the age to obtain a CDL is 21. But by that time, many young adults have already focused on a specific trade. Lowering the driving age to 18 could open up new recruiting opportunities to recent high school graduates, before they choose other industries.

Recruitment is only the first step
When in the midst of a driver shortage, finding new drivers is only the beginning. We can’t forget the importance of keeping the quality drivers you have.

Look for part two of this series in the coming weeks.

- Carrier Account Manager

Carrier Spotlight: The Culture at Cargo Transporters

I’m happy to share that Cargo Transporters has once again secured the title of our Carrier of the Year in the 301-999 size segment. They deserve double congratulations as the only contract carrier to hold the title for two consecutive years. I’d say the competition for this award is somewhat fierce, and Cargo Transporters 100% deserves to win again because of their ability to work hard and willingness to always put customers first. Read More…

- Capacity Key Account Manager