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About the Author

Noah Hoffman — General Manager, North Region, Robinson Fresh

Noah Hoffman is the General Manager for C.H. Robinson’s largest temperature controlled transportation region. Noah has been with the company since 2004 and has worked in perishables and cold chain logistics with a heavy emphasis in retail supply chain strategy. He currently leads large a scale and diverse business unit with multiple service line offerings. Reporting into the Robinson Fresh division, his team works with retailers, grower/shippers, wholesalers and food service distributors. Noah enjoys spending time with his wife and two boys and taking in all that Minnesota has to offer.

Optimizing Your Backhaul Freight Strategy

Optimizing Your Backhaul Freight Strategy | The Road

Changing regulations and increased focus on safety are making today’s fresh product and temperature controlled truckload environment increasingly complex. The upcoming year is likely to be no exception to this trend.

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- General Manager, North Region, Robinson Fresh