Driving Relationships with the Trucking Industry 

Great Truckers

Why We Are Focused on Enhancing the Carrier Experience

NavCarrier

We are proud of the fact that our customers have voted us as the #1 third party logistics provider (3PL) five years running in the Inbound Logistics Top 10 3PL Excellence Awards, and we want every carrier we work with to have that same passion and recognize us as their 3PL of choice. As part of that goal, we know that working with C.H. Robinson—whether transactionally or strategically—needs to be easy, hassle free, and fast. That’s why we’ve made some pretty substantial changes to our contract carrier experience in the past few weeks.

We recently launched a new carrier reward initiative—the Carrier Advantage Program—and we’ve rebranded CHRWTrucks® as Navisphere® Carrier. The new name comes with a fresh look and feel that completely revitalizes the contract carrier experience. Together, our new loyalty program and easier-to-navigate and faster-to-use website streamline the way our contract carriers do business with us. I want to take this opportunity to provide some insight into to our reasoning behind both changes.

We live in a world of technology that is constantly changing. More importantly, the continuous improvements to technology impact how we live and work. Putting aside the medical advances and personal conveniences we’ve gained over the last decade, our industry has been forever altered by technology. Just how much it has changed in the past few years is astounding. Smartphones, GPS capabilities, and mobile technology have revolutionized the transportation industry. Ultimately, we want to use our technology to promote communication, enhance relationships among all involved parties, and make it easier for our contract carriers to do business with us.

While it’s important to keep up with changing technology, we know it is also important that we deliver the right experience to you—our contract carriers. We didn’t make any of these changes blindly. When creating the Carrier Advantage Program, we set out to provide advantages for our contract carriers who go above and beyond when hauling freight for C.H. Robinson. To do this, we generated a scorecard that measures and compares a carrier’s performance to carriers with similar tractor count, with on time pickup and delivery, volume of freight moved, automation of communication, and accuracy of paperwork being a few of the metrics considered. Carriers who score higher will get earlier and more streamlined access to freight, which is one of the things that our contract carriers said was most important.

For the new website design, we gathered input from many of our contract carriers about what was important—and what wasn’t. A group of carriers tested our site while we were still developing the final look and feel, to ensure we provide a quality product. The website was built with carriers, for carriers. We are excited about the new functionality that the site will delivers, and we are also looking forward to the new Navisphere Carrier mobile app that will launch later in the year.

A quick note about the new name, Navisphere Carrier. Navisphere is the name of our single global technology platform. It is a name we’ve used since 2012. No matter where a shipment originates or finishes, everything is managed in one system for our customers and carriers. Changing the name to tie to our global Navisphere ecosystem helps create better alignment and connectivity. Simply put, Navisphere is your technological competitive advantage.

We are excited about the value the Carrier Advantage Program and Navisphere Carrier will bring to your business. Head to the website to learn more!

- President, North American Surface Transportation, C.H. Robinson

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